The Ultimate Guide To BMW Luxury Packages And Options

Do you crave a more refined and indulgent BMW ownership experience? BMW offers several luxury package options and amenities to customize high-end models like the 7 Series, X5, X6, and more. These bespoke upgrades use fine materials like leather, wood, aluminum and chrome to create an environment of sophistication and prestige.

This guide will uncover all the details around BMW’s luxury packages – what’s included, which models they are available on, and how much they cost. Read on to learn about executing your vision for a lavish BMW interior and taking your driving experience to the next level.

Overview of Flagship BMW Luxury Packages

BMW vehicles are already well-appointed with premium materials and technology. However, the automaker offers various packages to enhance the luxury factor even further. Here’s a quick look at some of their top tier offerings:

Executive Package – The Executive Package is the core luxury upgrade package available on most models. It enhances the cabin with premium leather, wood trim, ambient lighting, 4-zone climate control, soft-close doors, and more. This package ranges from $5,000-$8,000 on BMW sedans and SUVs.

Luxury Seating Package – Available on most models, the Luxury Seating Package includes multi-contour ventilated front seats with massage functionality. Rear seats are also upgraded. Pricing starts around $3,500.

Rear Seat Entertainment Package – Rear passengers are treated to dual 10.2″ entertainment screens with touchpad controllers. Wireless headphones, HDMI ports, and Bluetooth round out the Media Package available for $2,200.

Individual Composition Packages – Exclusive to the 7 Series sedans, these allow complete personalization of the interior colors, materials, and inlays for a bespoke cabin. The price varies based on customization level.

BMW Individual Program – BMW’s customization department offers exclusive paint colors, interiors, and customized interior components for the ultimate in personalization. Costs extend well into 5-figures.

Now let’s unpack the luxury features included in the major packages across BMW’s lineup.

The Executive Package: Core BMW Luxury Upgrade

The Executive Package is the foundation for luxury enhancements on most BMW models. It’s designed to surround passengers in refined materials and amenities that evoke sophistication and comfort. Here are some Executive Package details:

Premium Leather – All interior upholstery is upgraded to either extended Merino leather or BMW Individual extended leather. The dashboard is usually included.
Wood Trim – Interior wood trim is added or upgraded. Choices include Fineline high-gloss, Fineline black, or poplar grain. Open pore ash grain and aluminum available.
Ambient Lighting – Ambient lighting casts a soft glow in the cabin. The illumination color can be customized with the BMW Drive Modes.
4-Zone Climate Control – Rear passengers get their own climate zone with controls to dial in the perfect temperature.
Soft-Close Doors – Power soft-close doors quietly latch themselves providing a smooth, premium experience.
Rear Sunshades – Power rear sunshades deploy to block unwanted sunlight and glare.
Rear Vanity Mirrors – Illuminated vanity mirrors allow rear passengers to freshen up on the go.
Glass Controls – Physical controls on the center console are made of crystal glass with chrome accents.

The Executive Package is standard on high-end luxury models like the 7 Series and X7. On other vehicles, it ranges from $3,400 on the 2 Series to $8,700 for the X5. Given the breadth of upgrades, it presents strong value for those wanting to unlock BMW’s most indulgent interior appointments.

Luxury Seating: Unparalleled Comfort and Massage

The Luxury Seating Package takes the comfort level to new heights. It includes multi-contour ventilated front seats with massage functionality. Heated rear seats are also included. Let’s look at the details:

Front Seats

Multi-Contour Design – Power adjustable cushions and bolsters customize thigh, lumbar, and side support.
Active Ventilation – Multiple fans circulate air through perforated leather to reduce heat and moisture.
Massage Function – Multiple massage modes target different muscle groups for relaxation on the go.
Adjustable Thigh Extension – Extendable thigh bolster provides added support and comfort.

Rear Seats

Heated Outboard Seats – Rear passengers enjoy soothing warmth from heated seat surfaces.
Power Adjustments – On most models, rear seats gain power adjustments for reclining, headrests, and more.

By all measures, the Luxury Seating Package transforms the BMW interior into a first-class cabin environment. Pricing is around $3,400-$3,900 for most models, a worthwhile upgrade for those focused on passenger comfort.

Rear Seat Entertainment: Dual Screens and More

Rear seat riders aren’t left out of the luxury enhancements. The optional Rear Seat Entertainment Package outfits the back with dual 10.2″ touchscreens, wireless headphones, and onboard entertainment tech.

Touchscreen Displays – Two 10.2″ high-resolution touchscreens on front seatbacks allow control over apps and media.
Media Packages – Access streaming services like Netflix and YouTube via the BMW media subscription.
Touchpad Controllers – Rear passengers can cruise menus and select entertainment with touchpad remotes.
HDMI Ports – Hook up gaming systems or other devices via HDMI ports for each screen.
Bluetooth and Wi-Fi – Stream content wirelessly from Bluetooth or Wi-Fi connected devices.
Headphone Jacks – Plug in wired headphones, or use the two sets of wireless infrared headphones.

Priced around $2,200, the Rear Seat Entertainment Package transforms the rear into an onboard theater. The extensive entertainment tech ensures passengers have plenty of viewing and listening options.

Exterior Upgrades: Chrome, Ceramic, and Carbon Fiber

Most BMW luxury packages focus on elevating the interior. But exterior options are also available for adding sophistication to the outside styling. Here are some top picks:

Chrome Accents – Chrome exterior trim highlights the windows, bumpers, tailpipe, grille, and badging with an elegant shine. This brightwork adds depth and contrast to the body panels.

Ceramic Controls – Swap dull plastic trim for sleek, black ceramic elements on the door handles, exhaust tips, and model lettering.

Carbon Fiber Styling – Gloss and matte carbon fiber trim is available for the front air intakes, mirror caps, rear diffuser, interior trim, and even exterior body panels. The weave pattern accentuates the high-tech performance look.

21 or 22-inch Wheels – Larger wheel diameters push the boundaries of style and performance with dramatic rims and thin sidewalls. Tires upgrade to performance run-flats.

While not overtly luxurious, these exterior enhancements provide added flair. They work with luxury packages to deliver a cohesive, upscale aesthetic inside and out.

7 Series Executive Lounge Seating: The Lap of Luxury

The range-topping BMW 7 Series defines automotive luxury. Front passengers are caressed by Executive Lounge Seating for the ultimate first-class experience:

Power Footrest – The right front seat power extends a cushioned footrest from underneath, elevating the feet and calves.
Reclining Seatback – The seat power reclines the seatback up to 42 degrees while raising the front headrest. Attentive comfort is unmatched.
Vitality Massage – Six customizable massage programs work out muscle tension using eight pressure points in the backrest.
Seat Ventilation – Active seat ventilation provides cooling and moisture reduction for long term comfort.
Lumbar and Side Support – Multi-contour adjustments fine tune lumbar and side bolstering.

The Executive Lounge Seating experience truly mimics first class seating with endless comfort adjustments and sublime calf support. It’s an incredible experience for the driver focused on luxury.

Cabin Perks: Refrigeration, Air Ionization, and Wi-Fi

BMW’s luxury packages upgrade more than just the seats and materials. Some offer exclusive cabin perks to make trips more comfortable, convenient, and productive:

Refrigerated Cupholders – Rear cupholders switch from heating to cooling at the touch of a button to keep beverages perfectly chilled or warmed.
Touch Command Tablet – A removable 7″ tablet controls seat adjustments, climate, navigation, and entertainment from the rear seats.
Air Ionization – This advanced climate control feature ionizes cabin air to help filter allergens and contaminants.
Wi-Fi Hotspot – Turn the BMW into a rolling Wi-Fi hotspot for browsing on personal devices while on the go.
Wireless Charging – Inductive charging in the front cabin wirelessly powers phones and devices.

These purposeful amenities transform the interior into a mobile oasis tailored exactly to passenger needs. Once you get used to them, it’s hard to go back.

Comparing Luxury Packages by Model

Most BMW models offer a mix of luxury packages to unlock elevated interior appointments and technology. But what packages are available across which vehicles? Here is a breakdown:

7 Series

Executive Package
Luxury Rear Seating
Rear Entertainment Package
Individual Composition
Instrument Panel Package
Bowers & Wilkins Diamond Audio

5 Series

Executive Package
Luxury Seating
Rear Entertainment Package
Dynamic Handling Package

Executive Package
Luxury Seating
Rear Entertainment
Off-Road Package
Towing Package

Executive Package
Luxury Seating
Rear Entertainment
Dynamic Handling
Off-Road Packages

Executive Package
Luxury Seating
Rear Entertainment
Dynamic Handling
Off-Road Handling

2 Series

Executive Package
Track Handling Package

4 Series

Executive Package
Dynamic Handling
Convenience Package
Driving Assistance Package

This breakdown gives a glimpse into the luxury upgrade possibilities across BMW’s lineup. The Executive Package and Luxury Seating provide core luxury enhancements to any model. Entertainment, dynamic handling, and off-road packages tailor the luxury experience further.

Elevate Your Driving Experience with BMW Luxury

BMW offers some of the most customizable and opulent luxury features in the market. Their Executive Package, Luxury Seating, and Rear Entertainment options use the finest leathers, woods, and cutting-edge technology to create a sanctuary on wheels. Ambient lighting, massaging seats, and entertainment screens indulge passengers in total comfort and convenience.

While adding a steep price premium, BMW’s luxury packages are worthwhile for buyers wanting to create a truly bespoke and lavish interior environment. Their range of upgrades allows you to tailor the perfect luxury experience to your priorities and preferences. If cost is no concern, they offer an unparalleled way to elevate your driving enjoyment.