These BMW market share statistics pull together the latest official figures on BMW’s position in the premium segment, its strongest country and regional performances, and the share of BMW Group deliveries now coming from electrified vehicles. The result is a clearer picture of where BMW leads, where it is gaining ground, and how its competitive position is changing.
bmw market share statistics
Key BMW market share statistics
BMW’s share of the global premium segment reached 21.7% in 2024.
BMW Group said it remained the worldwide premium leader in 2025 and gained additional market share.
BMW held a 30.8% premium market share in Latin America in 2025.
BMW’s premium market share reached 32.0% in Brazil in 2025.
BMW’s premium market share reached 29.1% in Mexico in 2025.
BMW’s premium market share reached 29.7% in Argentina in 2025.
BMW and MINI together held 42.6% of Singapore’s premium automotive market in 2025.
BMW’s premium segment share in South Africa exceeded 46.15% in 2025.
BMW Group delivered 2,463,715 vehicles worldwide in 2025, up 0.5% year over year.
Electrified vehicles made up 26.06% of BMW Group deliveries in 2025.
Fully electric vehicles made up 17.94% of BMW Group deliveries in 2025.
Europe represented 41.25% of BMW Group global deliveries in 2025.
Asia represented 35.38% of BMW Group global deliveries in 2025.
The Americas represented 20.63% of BMW Group global deliveries in 2025.
BMW of North America sold 371,346 vehicles in 2024, equal to about 2.34% of the roughly 15.9 million U.S. light vehicles sold that year.
BMW premium market share in selected markets
This chart focuses on market-share figures rather than raw deliveries. It combines BMW’s latest global premium-segment share with recent country and regional premium-market results published by BMW entities in 2026.
Label
Bar
Value
Global premium segment (2024)
21.7%
Latin America (2025)
30.8%
Mexico (2025)
29.1%
Argentina (2025)
29.7%
Brazil (2025)
32.0%
Singapore (2025)
42.6%
South Africa (2025)
46.15%
Max = 46.15. Widths: Global premium segment (2024) 47.02%, Latin America (2025) 66.74%, Mexico (2025) 63.06%, Argentina (2025) 64.36%, Brazil (2025) 69.34%, Singapore (2025) 92.31%, South Africa (2025) 100.00%.
BMW Group electrified share of global deliveries
BMW’s competitive position increasingly depends on electrification. This chart shows how much of BMW Group’s 2025 volume came from electrified vehicles and, within that, how much was fully electric.
Label
Bar
Value
Electrified share of global deliveries
26.06%
Fully electric share of global deliveries
17.94%
Max = 26.06. Widths: Electrified share of global deliveries 100.00%, Fully electric share of global deliveries 68.84%.
BMW Group delivery mix by major region
This chart shows where BMW Group’s 2025 global volume was concentrated. It is a delivery mix view rather than a direct external market-share measure, but it helps explain the company’s geographic exposure.
Label
Bar
Value
Europe
41.25%
Asia
35.38%
Americas
20.63%
Max = 41.25. Widths: Europe 100.00%, Asia 85.77%, Americas 50.01%.
What these BMW market share statistics show
BMW’s strongest market-share performance is concentrated in premium-heavy markets where brand strength, product breadth, and EV momentum matter most. South Africa and Singapore stand out as especially strong positions, while Brazil, Mexico, Argentina, and the wider Latin American region also show BMW operating with unusually high premium-market share.
The broader pattern is that BMW remains a premium leader globally while also shifting a larger share of its business toward electrified vehicles. That combination matters because it supports BMW’s share position in mature premium markets while helping defend growth in regions where EV adoption is rising but internal-combustion demand still remains significant.
Sources
BMW Group Report 2024, published March 13, 2025.
BMW Group Report 2025, published March 12, 2026.
BMW Group vehicle sales grew in 2025 – strong performance particularly in Europe and the US, and with electrified models, published January 9, 2026.
BMW Group Latin America is growing faster than the regional Premium segment in 2025, published January 27, 2026.
BMW leads Singapore’s premium auto market again, driven by record demand for BMW M models, published January 26, 2026.
BMW Group South Africa outlines record premium segment leadership, production performance and industry recognition at Start-of-Year Media Update, published January 28, 2026.
BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 43: Sustained Growth in the 21st Century, published October 28, 2025.
Reuters report citing Wards Intelligence on 2024 U.S. light-vehicle sales, published January 3, 2025.
