BMW sold 388,897 vehicles in the U.S. in full-year 2025, up 4.7% from 371,346 in 2024. The X3 narrowly led the brand, finishing just ahead of the X5, while the 4 Series remained BMW’s biggest car line. The model table below uses BMW of North America’s official full-year 2025 U.S. appendix, and the EV chart uses BMW’s separate battery-electric breakout.
bmw sales by model statistics
Key BMW sales by model statistics
BMW U.S. sales reached 388,897 in 2025, up 4.7% from 371,346 in 2024.
The X3 was BMW’s best-selling model line with 76,546 sales, just ahead of the X5 at 76,246.
The X3 and X5 combined for 152,792 sales, equal to 39.29% of BMW’s U.S. volume.
The 4 Series ranked third with 39,379 sales.
The top five model lines accounted for 66.03% of BMW’s U.S. sales in 2025.
X2 posted the fastest growth, rising 86.2% year over year to 6,739 units.
X4 had the steepest decline, falling 40.8% to 5,910 units.
BMW BEV sales totaled 42,484, down 16.7% from 2024.
The i4 was BMW’s top-selling EV at 20,114 units.
Top 10 BMW model lines by U.S. sales in 2025
Label
Bar
Value
X3
76,546
X5
76,246
4 Series
39,379
3 Series
33,031
X7
31,575
X1
27,386
5 Series
27,107
2 Series
20,975
iX
12,587
X6
12,000
Max = 76,546. Widths: X3 100.00%, X5 99.61%, 4 Series 51.44%, 3 Series 43.15%, X7 41.25%, X1 35.78%, 5 Series 35.41%, 2 Series 27.40%, iX 16.44%, X6 15.68%.
BMW model sales table: 2025 vs. 2024
BMW’s official model appendix reports sales by series and model line. The series totals for the 4 Series, 5 Series, and 7 Series overlap with the separate EV breakout for the i4, i5, and i7 shown later. The iX is listed as its own model line in both views.
Rank
Model line
2025 sales
2024 sales
YoY change
Share of BMW sales
1
X3
76,546
68,798
11.3%
19.68%
2
X5
76,246
72,348
5.4%
19.61%
3
4 Series
39,379
42,608
-7.6%
10.13%
4
3 Series
33,031
31,330
5.4%
8.49%
5
X7
31,575
29,632
6.6%
8.12%
6
X1
27,386
27,306
0.3%
7.04%
7
5 Series
27,107
25,315
7.1%
6.97%
8
2 Series
20,975
15,384
36.3%
5.39%
9
iX
12,587
15,383
-18.2%
3.24%
10
X6
12,000
9,481
26.6%
3.09%
11
7 Series
11,393
10,714
6.3%
2.93%
12
X2
6,739
3,619
86.2%
1.73%
13
X4
5,910
9,978
-40.8%
1.52%
14
8 Series
4,029
5,345
-24.6%
1.04%
15
Z4
2,113
2,129
-0.8%
0.54%
16
XM
1,878
1,974
-4.9%
0.48%
17
6 Series
2
1
100.0%
0.00%
18
i3
1
1
0.0%
0.00%
19
i8
0
0
-100.0%
0.00%
BMW EV sales by model in the U.S. in 2025
Label
Bar
Value
i4
20,114
iX
12,587
i5
6,877
i7
2,905
Max = 20,114. Widths: i4 100.00%, iX 62.58%, i5 34.19%, i7 14.44%.
Source notes
BMW reports full-year 2025 U.S. sales from January 3, 2025 through January 2, 2026.
BMW of North America Reports Full Year 2025 U.S. Sales Results: https://www.press.bmwgroup.com/usa/article/detail/T0454803EN_US/bmw-of-north-america-reports-full-year-2025-u-s-sales-results?language=en_US
Q4 2025 BMW Group Sales Chart PDF: https://www.press.bmwgroup.com/usa/article/attachment/T0454803EN_US/642259
