How Much Does A BMW 7 Series Cost? A Detailed Look At Pricing

The BMW 7 Series is the pinnacle of luxury and performance in the BMW lineup. As the brand’s flagship sedan, it pulls out all the stops with best-in-class engineering, technology, comfort and driving dynamics.

But all this excellence comes at a price – an MSRP starting around $86,000 and extending well above $100,000 when popular packages and options are added.

So exactly how much does the new 7 Series cost?

The base price ranges from $86,800 for the 740i up to $157,800 for the ultra-luxurious M760i xDrive. Most buyers tack on $20,000 to $40,000 worth of options.

In this article, we’ll take a close look at 7 Series pricing, including:

Base MSRP for each trim level
Costs of popular packages and individual options
Additional ownership costs like insurance and maintenance
How the 7 Series price compares to the Mercedes S-Class and Audi A8

Let’s dive in and explore what sets the 7 Series apart in the premium luxury segment.

BMW 7 Series Base MSRP and Trim Levels

The 2023 BMW 7 Series is available in four trim levels, each with their own powertrain, performance capabilities and base MSRP:

740i – $86,800

The base 740i is powered by a turbocharged 3.0L inline 6-cylinder engine producing 335 horsepower. This provides smooth, powerful performance while maintaining higher fuel efficiency than the V8 options.

Standard features include:

19” alloy wheels
LED headlights
Power moonroof
Leatherette upholstery
Ambient interior lighting
10.25” infotainment display
Front and rear parking sensors

745e xDrive – $95,900

The 745e has a plug-in hybrid powertrain with a turbocharged 3.0L inline 6-cylinder and electric motor for a combined 389 hp. This allows for all-electric driving for up to 18 miles.

Additional standard features over the 740i:

Vernasca leather upholstery
Heated front seats
4-zone climate control
Wireless charging

750i xDrive – $103,000

The 750i upgrades to a turbocharged 4.4L V8 pumping out 523 hp for incredible performance. This launches the large sedan from 0-60 mph in just 3.9 seconds.

Additional standard features:

Extended Merino leather upholstery
Front ventilated seats
Glass controls
Alcantara headliner
Soft-close doors

M760i xDrive – $157,800

The M760i sits at the top of the 7 Series lineup with a 6.6L twin-turbo V12 making 601 hp. This exotic powerplant delivers relentless acceleration and power.

Extra features over the 750i:

20” wheels
Extended Nappa leather
Rear comfort seats with massage
Luxury Rear Seating Package
Ceramic controls
Alcantara headliner
Iconic Glow kidney grille

So in summary, the 7 Series base MSRP ranges from $86,800 up to $157,800 depending on which powertrain and trim you select. You get more premium features and exclusivity as you move up through the lineup.

Popular Packages and Options Costs

While the base MSRP provides abundant luxury, most BMW 7 Series buyers customize their vehicle with optional packages and upgrades.

Here are some of the most popular options and their additional cost:

Executive Package – $6,900

Soft-close automatic doors
Rear sunshades
Heated and cooled cupholders
Front ventilated seats
Heated rear seats
Heated armrests
7” tablets for rear seats

Luxury Seating Package – $3,900

20-way multi-contour front seats with massage
Heated front and rear seats
Heated armrests and steering wheel

Driving Assistance Package – $1,700

Extended traffic jam assist
Active cruise control with stop/go
Lane keeping assistant with side collision avoidance
Evasion aid

Individual Options

Bowers & Wilkins Diamond Surround Sound – $3,400
Glass controls – $650
Rear seat entertainment professional – $2,200
Night vision with pedestrian detection – $2,300
Head-up display – $1,100
Soft-close automatic doors – $1,000
Massaging front seats – $1,000

Buyers typically spend $10,000 to $20,000 on upgrades and packages alone. When you add premium paint ($1,950 for BMW Individual special colors) and other individual options, it’s easy to tack on $30,000 or more in additional equipment.

Additional Ownership Costs

Beyond the purchase price, there are other costs that come with owning a 7 Series luxury sedan:

Insurance

Due to the high value and powerful engines, insuring a 7 Series is expensive. Average annual rates are:

740i – $2,750
750i – $3,150
M760i – $3,900

Maintenance and Repairs

The 7 Series requires premium full synthetic oil, new filters, tire rotations, and regular service to maintain peak performance. Over 5 years, expect:

Basic maintenance – $4,000
Major repairs – $3,000

Fuel Costs

With premium gasoline required, fuel costs are higher than average:

740i – $2,500 per year
750i – $3,000 per year
M760i – $4,000 per year

So in total, you can expect to spend $10,000-$15,000 or more per year on insurance, maintenance, repairs and fuel for the BMW 7 Series. The higher trims with larger engines have the most expensive operating costs.

How BMW 7 Series Cost Compares to the Competition

The main competitors to the 7 Series in the full-size ultra luxury segment are the Mercedes-Benz S-Class and Audi A8. Here’s how pricing compares:

Base MSRP

BMW 7 Series – $86,800
Mercedes S-Class – $94,250
Audi A8 – $87,945

The 7 Series has the lowest starting price, undercutting both rivals. The S-Class demands a premium as the segment leader.

Popular Option Package Costs

7 Series Executive Package – $6,900
S-Class Premium Package – $6,000
A8 Executive Package – $5,500

Option packages are similarly priced between the German rivals. The 7 Series package is slightly more expensive but adds more features.

Ownership Costs

7 Series – $10,000-$15,000 per year
S-Class – $12,000-$18,000 per year
A8 – $9,000-$14,000 per year

The S-Class has the highest operating costs, while the Audi A8 costs slightly less than the BMW to own long-term.

So while configured similarly, the BMW 7 Series has a slightly lower starting price than competitors, but has similar costs for options and ownership. The Mercedes S-Class commands the highest prices across the board.

Summary – Unparalleled Luxury and Performance Commands a Premium Price

The BMW 7 Series carries a premium price tag no matter how you look at it. But it delivers an unrivaled luxury and performance experience that discerning drivers will appreciate.

With industry-leading innovation, technology, ride quality and driving dynamics, the 7 Series stands at the pinnacle of BMW engineering and Design. For buyers who settle for nothing less than the very best, the BMW 7 Series is worth every penny.

If you seek a luxury flagship sedan that combines prestige, comfort, and powerful performance, the 7 Series should top your list. Be ready to spend $100,000 or more to bring home this paragon of luxury.